I got to know about these hair ties from Nichole Ciotti's vids. As someone with thick, long, unruly hair, finding the perfect hair tie that could hold everything without taking a chunk off my head has been a constant mission. I'm so glad I took the chance with these as they are the BEST hair ties I have ever owned. So soft, so well made, very very stretchy and yet still retains its shape after several uses. Love the colour options too! Kitsch is my holy grail hair tie and I can't wait to purchase more!